Politische Akademie 2008

"Coalition formation"

Juni 13 Freitag

Datum/Uhrzeit

13. – 14. Juni 2008

Ort

Sarajevo

Typ

Seminar

The political academy 2008 would consist of 3 seminars dealing with the following fields of interest: 1. Communication and politician’s communication skills, 2. Party democracy 3. Coalition formation.

Auch verfügbar in B-H-S

Political Academy 2008 Seminar III

„Politician’s Communication Skills“

June 13 – 14, 2008 Sarajevo, hotel Grand

Friday, June 13th, 2008

14.15 h Opening Remarks:

Dr. Christina Catherine Krause, Konrad Adenauer Foundation Peter Noordhoek, Eduardo Frei Foundation

Introduction of the participants

14.30 h “Situation in BiH and Background to the Political Parties present”

Presentation by SDA, HDZ, PDP and HDZ 1990

15.00 h „The Role and PR Possibilities of Candidates“

- Logistical and operational requirements - Traditional activities - Special events - Political advertisements - Connecting with the voters - “Door to door” action - 24-Hours before election - Fundraising

Jens-Uwe Kerl, Unit for Marketing and Internal Communication, CDU, Germany Peter Noordhoek, EFF/CDA, The Netherlands

Discussion

16.30 h Break

17.00 h „Recognition and Image Maintenance“

- Brochures and newsletters - Photography and billboards - Branding, advertising - Promotion materials (print materials) - TV appearance

Jens-Uwe Kerl, Unit for Marketing and Internal Communication, CDU, Germany Peter Noordhoek, EFF/CDA, The Netherlands

Discussion

19.00 h Dinner

Saturday, June 14th, 2008

10.00 h „Statements and Press Releases“

- Developing of public relations - Models of public relations - Good media relations - Press releases and news items - Public information - Media campaign - Spin doctors

Jens-Uwe Kerl, Unit for Marketing and Internal Communication, CDU, Germany Peter Noordhoek, EFF/CDA, The Netherlands

Discussion

11.30 h „Public Appearance“

- Public image - Increasing visibility - Dress-code - Non-verbal communication - Speech-writing - Public speeches - Political rhetoric - Delivering messages - Political promises - Interview and press conferences

Amir Zukić, Journalist from BiH Ramiz Mehaković, Method PR-Agency

Discussion

13.00 h Lunch

14.00 h TV-debate Simulation

Amir Zukić, Journalist from BiH

Discussion

16.00 h Evaluation and Conclusions

Translation English/B/SC

Ansprechpartner

Dr. Christina Catherine Krause

Referentin Westeuropa und USA

Dr. Christina Catherine Krause
Tel. +49 30 26996-3539
Fax +49 30 26996-53539
Sprachen: Deutsch,‎ English,‎ Français,‎ Español,‎ Italiano,‎ B-H-S

Partner

Eduardo Frei Foundation