Assessing the Impact of Social Media

on political communication and civi engagement in Uganda

Also available in Deutsch

The eighth edition of the KAS publication series “Reality Check” focusses on the topic of the Social Media Conference in July 2015: “Assessing the Impact of Social Media on Political Communication and Civic Engagement”. The experts who contributed to the publication address the topic from a number of different angles, among them that of civil society, that of bloggers, and that of traditional media.

Dr. William Tayeebwa assesses the impact social media has on traditional journalism and the resulting opportunities and challenges for media houses in Uganda.

Mathias Kamp, Maike Messerschmidt and Ivan Rugambwa look at the role social media have so far played in the run up to the 2016 elections in Uganda, highlighting a number of critical incidences and general trends.

With a similar perspective, Yusuf Kiranda, Michael Mugisha and Donnas Ojok discuss in more detail the contribution of social media towards enhancing political communication and campaigning in Uganda and suggest ways of harnessing the “emancipatory potential” of social media.

One of Uganda’s most popular political bloggers, Ruth Aine, in her contribution addresses a wide range of questions on how social media usage affects political and social communication. Her study looks at the different stakeholders in politics, media and civil society.

Ahmed Hadji takes up the perspective of NGOs and civil society organisations. He explores the opportunities social media offer for civil society networking, activism and civic engagement.


Uganda, January 25, 2016


978 9970 477 07 4