Sheikhs, corporate leaders and heads of non-governmental bodies were among a cross-section of people to gather in Abu Dhabi to promote and disseminate the culture of giving and the concept of corporate social responsibility among individuals and companies.

And words were put into action right away with the Abu Dhabi government spearheading the movement: Sheikh Hamdan Bin Zayed Al Nahyan, the Ruler’s Representative in the Western Region, and Chairman of the Red Crescent Authority, lunched the „Right to Life Initiative”, a humanitarian initiative that aims at providing less fortunate children around the globe with medical and health services.