The scandal around Facebook might only be the tip of the iceberg, but it shows how important it is to control the data we give away. Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities and whole societies.

Be relaxed about social media. Work with people who are savvy in the new technologies and handle them in a responsible manner.

We at KAS Media Africa have observed the changes in the field very closely. We know that a booklet like this might be overtaken by technology only months after it has been published. We, however, wish you success as you use these new means of communication to reach many of your followers more quickly and more effectively than ever before.