Details

Der Workshop bringt Teilnehmer von allen relevanten ugandischen Parteien zusammen. Neben modernen Wegen der Kampagnenführung werden Krisenmanagement und andere Formen der Öffentlichkeitsarbeit diskutiert werden. Das richtige Verhalten vor der Kamera wird dabei ebenso Teil des Seminars, wie auch die Erstellung eines eigenen Blogs sowie eines social network accounts (Facebook).

Ziel der Veranstaltung ist es, das Wissen der Teilnehmer um moderne Formen der politischen Kommunikation zu stärken und Netzwerke über Parteigrenzen hinweg sowie zu den Politikberichterstattern aus den Medien aufzubauen.

Programme

Monday, 27th July 2009

09h30

Opening

09h40 - 09h50

Welcome Remarks

09h50 - 10h15

Introduction of the participants

10h15 - 10h30

“The Sub- Sahara Media Programme”

10h45 - 11h00

Goals of the workshop

11h00 - 11h15

Group work: “The questions I always wanted to ask politicians/ journalists?”

11h15 - 11h45

Presentation & discussion

11h45 - 13h00

“International election campaigning”

14h15 - 14h45

Group work: “Straight talk: what politicians want from journalists and what journalists want from politicians”

14h45 - 15h15

Presentation & discussion

15h30 - 16h00

Wrap- up and SWOT analysis of political communication in Uganda : Scanning the environment

16h00 - 17h00

“How to set a campaign strategy” Campaign strategy and plan – identifying strengths, weaknesses and opportunities

17h00 - 17h30

Wrap-up

18h30

OPENING DINNER

Tuesday, 28th July 2009

9h00 - 10h30

“How to develop a message and communication” Political communications, strategy and plan

10h45 - 12h00

How to stay on message! - Working with the media

12h00 - 13h00

Mastering difficult communication situation

14h00 - 15h15

Best practices: Using Print, TV and Newspapers

15h30 - 16h30

Direct voter contact and communication, Internet campaigning

16h30

End of course, free evening

Wednesday, 29th July 2009

9h00 - 09h30

“How to communicate effectively with voters through the media: the basics”

9h30 - 10h30

Discussion

10h45 - 11h15

Examples: Writing of a press statement

11h15 - 13h00

Practical Exercise : writing a press statement

14h00 - 14h30

“Crisis management: How to control the media”

14h30 - 15h00

Discussion

15h00 - 16h15

Practical Exercise/ Simulation: Managing a crisis

16h30 - 17h30

Group presentations and discussion

17h30 - 18h00

Wrap- up/ lessons learned

18h00

End of day

Evening Individual preparation for mock interviews

Thursday, 30th July 2009

09h00 - 10h30

Practical Exercise: mock interviews

10h45 - 13h00

Continuation mock interviews

14h00 - 14h30

Wrap- up

14h30 - 16h00

Practical Exercise: Production of a Flyer and Radio spot

Friday, 31st July 2009

08h00 - 09h30

TRANSFER to Internet Café

09h30 - 10h30

Introduction: Blogging and the significance of it: blogging and social- media in politics. RSS, mobile blogging, case studies.

10h30 - 11h00

Discussion

11h15 - 12h00

Setting up blogs: wordpress.com, select blog design

12h00 - 13h00

Writing strategies for blogging

14h00 - 15h00

Content, writing blog posts, add pictures, links, keywords, categorisation

15h15 - 16h00

continue: Content, writing blog posts, add pictures, links, keywords, categorisation and Building a community

16h00 - 17h00

Building a community

17h00 - 17h15

Wrap-up

17h15 - 18h30

Closing (presentation of flyer, radio spot), Workshop evaluation