Single title

Public Relations and Interculturalism: Communication and Informing on the Ohrid Framework Agreement

The Konrad-Adenauer-Stiftung office in Skopje published the book "Public Relations and Interculturalism: Communication and Informing on the Ohrid Framework Agreement" by Dr. Marina Tuneva.

It is the first scientific work of this kind that analyzes the use of strategies and PR techniques in relation to the implementation of Ohrid Framework Agreement and examines the responsibility, role and approach in public communication by the relevant institutions and bodies in connection to the Agreement.


This scientific work confirms the importance of communication strategies and policies of cohesion and integration in improving intercultural relations in society. According to the author, the integration in the society cannot be affirmed without integration, connection and synchronization of the communication in the institutions themselves, and consequently in the communication with the public.

 

Contact Person

Davor Pasoski

Ansprechpartner Mazedonien

Research Assistant

davor.pasoski@kas.de +389 2 3217 075