Details

DAY 1: 10TH JANUARY 2011

7:00 a.m. Breakfast

8:00 a.m. Registration

8:30 a.m.Opening Session

8:40 a.m. Opening Prayer

8:45 a.m. Opening Remarks

9:00 a.m. The NPP – The Brand – Speaker: Mr. Jake O. Lamptey (National Chairman)

• Who we are
• Our History
• Ideology
• Objectives

10:00 a.m.1ST WHO – Speaker: Mr Boakye Agyarko

• Who are we talking to?
• Breakdown audience

10:30 a.m. Group Session & Coffee

12:30 p.m. Group Presentation

1:15 p.m. Lunch

2:30 p.m. 2nd WHAT – Speaker: Jake O. Lamptey

• What are we saying to them?

3:30 p.m. Group Session

5:00 p.m. Group Presentation

Dinner

DAY 2 11TH JANUARY 2011

7:30 a.m. Breakfast

Opening Session

Recap of day 1

8:00 a.m. 3rd Presentation

WHERE - New Media – Speaker - Markus Brauckmann (Director Africa Media Program)

10:00 a.m.Coffee Break

10:10 a.m.2nd Part New Media Presentation

12 noon 4th WHERE (Traditional Media) – Speaker: Nana Akomeah

• What media will we use that reaches them?

1:30 p.m. Lunch

2:30 p.m. 5th HOW – Speaker: Mrs. Oboshie Sai Coffie

• How are we to craft the message?
• Mode of Communication

3:15 p.m. Group Session

5:00 p.m. Group Presentation

Dinner

DAY 3 12TH JANUARY 2011

7:30 a.m. Breakfast

8:30 a.m. Opening Session

8:40 a.m. Recap of day 1&2

9:00 a.m. 6TH WHEN – TIMING-Speaker: Edward Boateng

9:30 a.m. FEEDBACK

• How do we intend to check on how our messages are received?

10:15 a.m. Group Session

11:15 a.m. Group Presentation

1:15 p.m. Lunch

2:30 p.m. 7th MANAGEMENT – Speaker: Gabby Otchere Darko

• How will we manage the enterprise?

3:15 p.m. Group Session

4:30 p.m. Group Presentation

Dinner