Details

Summer Academy 2012

Do campaigns matter? – Effects and Limits of Political Communication

July 17 – 22, 2012

Tuesday, July 17

19.00 – 22.00Welcoming address and dinner

Andreas M. Klein, Head of KAF’s regional office Baltic States

Ivars Bandonis, Chairman, Vienotiba Youth

Europe on the right track – Best-practices of EPP member parties’ election campaigns - Latvia and Norway

Wednesday, July 18

09.00 – 13.00Campaign Strategy Basics

•The good, the bad and the ugly – working for the candidate, working with the staff

•Just say something… - the importance of the message and how to develop it

•Mom, I’m on TV – setting up the communication plan, working with the media

Balint Porcsálmi, UDMR, Romania

14.00 – 15.30The use of video clips in political campaigns - from storyboard to film-making

Josephine Landertinger, Video journalist, KAF Berlin

15.30 – 17.00Introduction to the group work

Josephine Landertinger, Video journalist, KAF Berlin

17.00 – 19.00Group work: Political communication during election campaigns - adverts, posters and journalistic contributions

19.00 - 21.00 Europe on the right track – Best-practices of EPP member parties’ election campaigns - Lithuania and Estonia

Thursday, July 19

09.00 – 12.30Organizing the Campaign

•Campaign in the trenches – the essentials of the direct voter contact

•The perfect posters and the best TV-ads – Dos and DON’T of campaign marketing

•“I want a campaign like Obama had” – myths & facts about internet, Facebook and their friends

Balint Porcsálmi, UDMR, Romania

13.30 – 15.00Personality or/and Message – The CDU’s electoral campaigns in Hamburg and Northrhine-Westfalia

Gregor Jaecke, General Manager, CDU Hamburg

15.00 – 19.00Group work: Political communication during election campaigns - Adverts, posters and journalistic contributions

19.00 - 21.00 Europe on the right track – Best-practices of EPP member parties’ election campaigns - Poland and Ukraine

Friday, July 20

09.00 – 10.30Election 2.0 - The influence of online campaigning and social media in election campaigns – new trends in the USA and Germany

Mark Hauptmann, Kairo Communication

11.00 – 11.45Direct voter contact and “Get out to vote” campaign

Mark Hauptmann, Kairo Communication

12.00 – 17.00Field trip to Cesis

21.00 Screening of the Clips and Evaluation

Saturday, July 21

9.30 Departure

10.30 - 11.30 Ligatnes Secret Soviet Bunker

14.30 - 16.30 Visit to Sigulda

18.30 – 19.30Sightseeing Riga

19.30 Presentation of results / Farewell dinner

Dinner speech by Edvards Smiltens, MP