Details

Friday

17:30-17:45

Opening of the seminar & Presentation of the program

Welcoming address:

Mr. Ulrich Kleppmann, Konrad Adenauer Foundation

17.45-19.00

Basic values of the right-wing political ideology, (Centre-Right wing and Christian democratic values as a party ideology; CDU, CDA… EPP - Family of the Right wing parties)

Mr. Ulrich Kleppmann, Konrad Adenauer Foundation

Mr. Josef Karl, CSU

19.00Dinner

Saturday

09:00-10:00

Theory of political communication / Importance of political mediatisation - communication with press and media

Mr. Ulrich Kleppmann, Konrad Adenauer Foundation

Mr. Josef Karl, CSU

10.00-10.15 Coffee break

10.15-11.45

Internal and External Communication of the Party

Mr. Josef Karl, CSU

11.45-13.00 Lunch break

13.00-14.00

Communication strategies (assertive communication), Message development (Practical examples)

NN, Eduardo Frei Foundation

14.00-14.30 Coffee break

14.30-16.00

Introduction to workshop in basic skills of public speech and rhetoric

NN, Eduardo Frei Foundation

16.00-16.15 Break

16.15-18:00

Workshop: Public speech & Rhetoric

NN, Eduardo Frei Foundation

19.00 Dinner

Sunday

09.00-10:15

Importance of external political communication– ex. Lobbying, Press conference etc. / Introduction to the workshop

NN, Eduardo Frei Foundation

10.15-10.30 Coffee break

10.30-11.45

Workshop: How to deal with the press face to face on a press conference?

NN, Eduardo Frei Foundation

Evaluation and conclusions

11.45-13:00Lunch

Departure of participants