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Launched in 1996, it is aimed at raising the standards for responsible journalism in the countryside. It seeks to honour news organisations not only for excellence in reportage, editorial content and overall design but also for their roles in their respective communities as development catalysts and chroniclers of events. As in the past years, awards will be presented to journalists from the Philippines chosen by the Board of Judges in the following categories: environmental/science reporting, business and economic reporting, editorial page, photo-journalism and newspaper design.