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The 3rd SEECOM conference will be opened by Radoje Žugić, Minister of Finance at the Government of Montenegro, Ian Robert Whitting, British Ambassador to Montenegro and Christian Spahr, head of KAS Media Program South East Europe, as well as Vuk Vujnović and Krunoslav Vidić, Secretary General and Chairman of the SEECOM association.

The topics of SEECOM 2014 are amongst others the EU policy in the Balkans and the role of professional political communication in public debates. Alex Aiken, Executive Director of Government Communications of the UK Government, will give a keynote address on the topic "Power of Deeds".

Among the panelists are Jens Teschke, Head of Communications of the German Federal Ministry of Agriculture, Ognian Zlatev, Head of the European Commission Representation in Bulgaria, John Verrico, President of U.S. National Association of Government Communicators, Ljubomir Filipović, Deputy Mayor of the City Budva, but also communication and public affair experts from other European countries.

The participants have an opportunity to establish and renew contacts with their peers from the region, showcase best practices and engage in debates with some of Europe’s and world’s leading communications experts on the topics: engaging citizens in public policies, communicating European integration affairs, or building a common public diplomacy vision for South East Europe.

After the conference, a plenary meeting of the SEECOM association will take place. The association was founded in September 2013 with the support of KAS as the first professional organisation for PR experts from state institutions. SEECOM has about 80 members from the Balkan countries, Germany and the USA. The association stands for the professionalization of political communication in South East Europe. It seeks to promote the highest ethical standards of good governance through active exchange between public sector communicators in the region.

Board members are representatives of the United Nations Development Programme (UNDP), the Regional Cooperation Council (RCC) and Christian Spahr, Head of KAS Media Program South East Europe.

More information about the conference and SEECOM association here and here.