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In Malaysia, the government is embarking in creative industries strategies through the National Creative Industry Policy / Dasar Industri Kreatif Negara (DIKN), launched in 2011. In Sabah, the Sabah Development Corridor (SDC) Blueprint has emphasised on the importance of the creative industries in order to achieve some of its key objectives, and the “Study on the Development of the Creative Industries in Sabah” has been initiated by the state government.

Although the national and state strategies are primarily focused on developing a creative class synonymous with an urban lifestyle and amenities, the success of the "Creative Economy" idea in Sabah is also dependent on the important role and success of rural and non-urban regions. These locations can offer a different collection of amenities that can be equally attractive to a subset of the creative class, and create self-sustaining rural creative communities.

Thus, the objectives of this seminar are:

• To increase awareness of the creative industries sector and its potential role in rural development, particularly among local communities.
• To provide a forum for the exchange of knowledge with other experts on successful creative communities initiatives.
• To discuss key opportunities and challenges in creating and nurturing rural creative communities.
• To obtain inputs and ways in which local development authorities and the private sector can support creative communities.
• To procure avenues for establishing networking among various related parties.