Seminar

Do campaigns matter?

Effects and Limits of Political Communication

Young politicians from the Baltic Sea region discuss effects and limits of political communication and present best-practices from EPP sister parties in the region.

Details

Summer Academy 2012

Do campaigns matter? – Effects and Limits of Political Communication

July 17 – 22, 2012

Tuesday, July 17

19.00 – 22.00Welcoming address and dinner

Andreas M. Klein, Head of KAF’s regional office Baltic States

Ivars Bandonis, Chairman, Vienotiba Youth

Europe on the right track – Best-practices of EPP member parties’ election campaigns - Latvia and Norway

Wednesday, July 18

09.00 – 13.00Campaign Strategy Basics

•The good, the bad and the ugly – working for the candidate, working with the staff

•Just say something… - the importance of the message and how to develop it

•Mom, I’m on TV – setting up the communication plan, working with the media

Balint Porcsálmi, UDMR, Romania

14.00 – 15.30The use of video clips in political campaigns - from storyboard to film-making

Josephine Landertinger, Video journalist, KAF Berlin

15.30 – 17.00Introduction to the group work

Josephine Landertinger, Video journalist, KAF Berlin

17.00 – 19.00Group work: Political communication during election campaigns - adverts, posters and journalistic contributions

19.00 - 21.00 Europe on the right track – Best-practices of EPP member parties’ election campaigns - Lithuania and Estonia

Thursday, July 19

09.00 – 12.30Organizing the Campaign

•Campaign in the trenches – the essentials of the direct voter contact

•The perfect posters and the best TV-ads – Dos and DON’T of campaign marketing

•“I want a campaign like Obama had” – myths & facts about internet, Facebook and their friends

Balint Porcsálmi, UDMR, Romania

13.30 – 15.00Personality or/and Message – The CDU’s electoral campaigns in Hamburg and Northrhine-Westfalia

Gregor Jaecke, General Manager, CDU Hamburg

15.00 – 19.00Group work: Political communication during election campaigns - Adverts, posters and journalistic contributions

19.00 - 21.00 Europe on the right track – Best-practices of EPP member parties’ election campaigns - Poland and Ukraine

Friday, July 20

09.00 – 10.30Election 2.0 - The influence of online campaigning and social media in election campaigns – new trends in the USA and Germany

Mark Hauptmann, Kairo Communication

11.00 – 11.45Direct voter contact and “Get out to vote” campaign

Mark Hauptmann, Kairo Communication

12.00 – 17.00Field trip to Cesis

21.00 Screening of the Clips and Evaluation

Saturday, July 21

9.30 Departure

10.30 - 11.30 Ligatnes Secret Soviet Bunker

14.30 - 16.30 Visit to Sigulda

18.30 – 19.30Sightseeing Riga

19.30 Presentation of results / Farewell dinner

Dinner speech by Edvards Smiltens, MP

Add to the calendar

Venue

Augstrozes Raiskuma Muižā
4146 Cesis
Lettland
Zur Webseite

Arrival

Speakers

Josephine Landertinger (KAF Berlin)
Gregor Jaecke (CDU Hamburg)
Mark Hauptmann (KAF Fellow)
Balint Porcsálmi (UDMR
Romania)

Publication

Do Campaigns Matter?: Political Communication and Campaigning
read now
Contact

Andreas Michael Klein

Andreas Michael Klein bild

Head of the KAS office Chile

Andreas.Klein@kas.de +56 22 234 20 89
Contact

Katrin Ridder-Strolis

Research Assistant

katrin.ridder@kas.de +371 67 331-266 +371 67 331-007

Provided by

Latvia Office