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News from the village or the region interests people. Such news stories matter to local advertisers, who ensure the survival of many media outlets. In Germany, but also in the United States, there was and is a lively media landscape outside of the big cities. In many African countries, on the other hand, a centralised model dominates: the editorial office in the capital employs, at best, correspondents in the provinces. But that is where life happens, where voters and consumers live.

The conference in Salima will gather high-ranking participants from Malawi, Kenya, Nigeria, Germany, Australia, Zambia, Zimbabwe and other countries to discuss local journalism. How can it be strengthened in Africa, generate income and at the same time open up the world to readers, listeners and viewers?