This book will help media practitioners, political analysts, and advocates who work on improvements of the electoral system and the media coverage of elections. It may also serve politicians and campaign strategists in their endeavor to present themselves in a way that gives the voters a real choice.
‘Selling Candidates: Political Ads in the 2007 Senatorial Elections’ was launched at the Hyatt Hotel last May 13, 2008, and was featured on the television show Media in Focus on ANC (an ABS-CBN News Channel). The show featured interviews with book writers Dr. Ana Maria Tabunda, Carmela Fonbuena, followed by Senator Alan Peter Cayetano, former Congressman and Senatorial aspirant Prospero Pichay, and, lastly, KAS country representative Klaus Preschle, Newsbreak editor-in-chief Marites Vitug, managing director of Gesellschaft für Markt- und Sozialforschung GmbH (GMS) and expert on political opinion and social research Dr Helmut Jung.
Copies of “Selling Candidates” and “Spin and Sell” are available at the KAS office. Copies are also available at the Newsbreak office at Unit 202, S & F Condominium, 137-B Panay Avenue, Quezon City, please call 02 920 2695 for inquiries at Newsbreak.