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In recent years, China’s soft power has been on the rise, climbing to the 4th position worldwide according to the Global Soft Power Index. In North Macedonia specifically, China’s reputation has improved by 13% between 2018 and 2021 and China has achieved the biggest return-on-invest in terms of positive media perception compared to the investments in this field.
What are the tools and tactics that China has been using to achieve these results? What narratives are being put forward to anchor China’s soft power? And most importantly, what are the objectives that China pursues and the impact that it has achieved so far?
Join us for a panel discussion to hear the findings of the research project that the Konrad Adenauer Foundation implemented together with ESTIMA and to discuss these questions.

The presentation of the research findings will be implemented in the frame of a panel discussion which will take place on the 1st of December at the Panoramica Hotel in Skopje starting at 10.00 a.m.

The event will start with the welcoming remarks of Daniel Braun, Official representative of Konrad Adenauer Foundation Office in Skopje.

The panel discussion will be attended by the following speakers:

Dr. Ana Krstinovska, ESTIMA - Association for strategy development, research, education and promotion of international values;

Dr. Christopher Nehring, guest lecturer of the KAS Media Programme for "Media, Disinformation and Intelligence Services" at the University of Sofia;

Antonio Miloshoski, Chair of the Foreign Affairs Committee in the National Assembly of North Macedonia and member of the International Parliamentary Alliance on China.

The discussion will be moderated by Prof. Hristina Runcheva-Tasev, from the Faculty of Law “Iustinianus Primus” – Skopje.

Working languages of the event will be Macedonian and English (simultaneous translation will be provided).

For any further information please check the programme of the event.