China’s strategy to exert influence in Kosovo primarily centers on economic engagement and disinformation campaigns. However, recently, China has also shown a tendency to organize meetings with local authorities and develop cooperation across various fields, including the economy, culture, and the arts. Despite not recognizing Kosovo’s independence and lacking formal diplomatic relations, China engages through indirect channels, particularly trade, with the tendency to create municipal partnerships and connections with local businesses. This approach aligns with the Tao Guang Yang Hui principle, China’s grand strategy emphasizing the pursuit of national interests while avoiding overt confrontation. In contrast to Russia’s aggressive approach, China quietly expands its influence through soft power mechanisms, minimizing political friction while steadily deepening its economic presence.
This approach is rooted in the Tao Guang Yang Hui principle or China’s grand strategy that emphasizes maintaining a low profile while quietly pursuing national interests. Under this doctrine, China seeks incremental gains while avoiding actions that might draw suspicion, provoke resistance, or force political commitments that could undermine its domestic priorities. This stands in sharp contrast to Russia’s more overtly assertive and confrontational strategy.
Although China and Russia are often grouped together as external or malign influences in Kosovo, their strategies and objectives differ significantly. Russia pursues a confrontational approach, seeking to maintain a network of allies and proxies across the Western Balkans to counterbalance Western and U.S. influence. Rather than engaging directly in Kosovo, Russia treats the country as a geopolitical flashpoint, advancing its interests through regional partnerships and political alignment. In contrast, China’s approach follows its Tao Guang Yang Hui grand strategy, emphasizing subtle, long-term influence. It utilizes tools such as foreign direct investment, trade, business partnerships, and municipal-level cooperation, depending on what is feasible. By bypassing national institutions and often engaging directly with local actors, China minimizes political pushback while gradually deepening its presence and influence.
This paper examines the contrasting strategies of Russia and China in Kosovo, with a particular focus on China’s expanding role through economic cooperation and its growing engagement with local-level institutions. Drawing comparisons with China’s broader involvement across Western Balkan countries - where its presence is often more visible and influential, such as in Serbia - the analysis highlights how China adapts its global grand strategy to regional and local contexts. Although China does not maintain diplomatic relations with Kosovo, lacks investments, and Kosovo is not part of the Belt and Road Initiative’s 16+ framework, China remains active in trade cooperation and increasingly seeks partnerships at the local level, particularly in economic, cultural, and artistic fields. The paper explores how China builds relationships with municipalities and businesses, often operating discreetly, to expand its soft power and influence public perception, especially at the community level.
China’s presence in the Western Balkans has increased steadily over the past decade, particularly through its Belt and Road Initiative, which serves as the primary vehicle for engaging countries in the region. Beyond economic motives, these investments are part of a broader geopolitical strategy that tends to shape global norms and institutions and secure support from smaller states such as those in the Western Balkans in international fora like the UN. This growing influence should also be seen in the context of rising global tensions, where a bifurcated world order, reminiscent of the Cold War, is taking shape. With the war in Ukraine and sanctions on Russia, China has intensified efforts to challenge U.S. financial dominance. Western Balkans thus emerge not only as a strategic corridor into Europe but also as a critical region where China’s expanding influence may directly challenge the EU and broader Western presence.