Together with the Croatian County Association (CCA) and the Žuta točka Institute, the Konrad Adenauer Foundation organized a conference on „Building a philanthropy and fundraising culture in Croatia“ in Zagreb from March 19th to 21st, 2024. The conference is intended to contribute to building a successful fundraising culture in Croatia to improve the level of fundraising knowledge in society. The conference should also contribute to the creation of communication models (new and traditional media), contacting donors and solving complaints. During the conference, participants also discussed strategic planning tools for the successful governance of NGOs and the importance of transparent NGO financial reporting to the functioning of any non-profit organization.