detail - Media Programme Asia
This portlet should not exist anymore
The Internet has lowered the barriers for the market
entry of new publishers to almost zero. Yet, one
thing hasn’t changed: All players need to make
money to provide for quality. Unfortunately,
“making money” also hasn’t changed a lot: The
Media provide access to audiences – and get
paid for it. Publishers – no matter if traditional,
mainstream, independent or social - facilitate
the communication between advertisers and
their clients. Therefore, audience is still crucial!
Yet, building audiences is getting harder by the
minute. What’s more, advertisers are still reluctant
to pay the price for online audiences.