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Workshop

Training for Marketing of local products

KAF supports a Luncheon Discussion implemented by the Municipality of Taybeh, which provides training to local producers in marketing their products. Taybeh is the location of the only beer brewery in the Palestinian Autonomous Territories.

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Details

You are cordially invited to a Business Luncheon Discussion

“Marketing Strategies for Local Products”

Special Workshop of the Taybeh October Fest

October 1, 2005, 1:00-2:30 p.m.

Taybeh Municipality (Lower Level)

Taybeh, Palestine

Program

1:00 p.m. Welcoming remarks by Mr. David C. Khoury, Mayor of Taybeh

1:10 p.m. Workshop presentation

by Mr. Omar Rashid, Academic & Research Assistant,

MBA Candidate, Birzeit University

Ms Niveen Eid, Academic & Research Assistant, Birzeit University

Facilitated by Dr. Grace C. Khoury, Chairperson Business Department & MBA Director

Objectives:

1.Definition of Marketing concepts

2.Understanding Marketing Mix: The Four “P’s”

Product * Price * Promotion * Place

3.Marketing Management Planning Process

Situational Analysis

Identifying Strategies & Objectives

Developing the Marketing Program

Implementation and Evaluation

1:45 p.m. Closing remarks by Mr. Nadim C. Khoury, co-founder, Taybeh Beer

2:00 p.m. Lunch

Special Luncheon Discussion on Marketing Strategies for Local Products

Sponsored by Konrad-Adenauer-Foundation (KAS)

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Venue

Taybeh Municipality

Contact

Thomas Birringer

Thomas Birringer

Head of the Ukraine office

thomas.birringer@kas.de +380 44 4927443

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