Details
The program is rooted in Romanian reality and everyday life. It includes theoretical units, practical exercises, case studies, and numerous examples that will be discussed. Participants will gain concrete ideas, applicable tools, and greater clarity in their role as public communicators.
The main content areas include:
• Strategic communication and institutional reputation,
• Crisis communication management,
• Media relations,
• Communication with citizens and stakeholder engagement,
• Managing social media content and comments,
• The role of leaders in conveying messages and building public trust.
