The Konrad-Adenauer-Foundation organised in cooperation with the Institute for Inclusive-Integrated Communication in SEE from October 17 to 18, 2019 in Terme Tuhelj the fifth communication conference "Focus". With the participation of the State Secretary in the State Office for the Development of the Digital Society, Mr. Bernard Gršić and the Press Secretary of the City of Braunschweig, Mr. Adrian Foitzik, representatives of the Croatian public administration and public sector discussed with domestic and foreign communication and media experts the communication challenges in public Sector.