Workshop
Details
Programm:
“Marketing Strategies for Local Products”
Special Workshop of the Taybeh October Fest
October 1, 2005, 1:00-2:30 p.m.
Taybeh Municipality (Lower Level)
Taybeh, Palestine
Program
1:00 p.m. Welcoming remarks by Mr. David C. Khoury, Mayor of Taybeh
1:10 p.m. Workshop presentation
by Mr. Omar Rashid, Academic & Research Assistant,
MBA Candidate, Birzeit University
Ms Niveen Eid, Academic & Research Assistant, Birzeit University
Facilitated by Dr. Grace C. Khoury, Chairperson Business Department & MBA Director
Objectives:
1.Definition of Marketing concepts
2.Understanding Marketing Mix: The Four “P’s”
Product * Price * Promotion * Place
3.Marketing Management Planning Process
Situational Analysis
Identifying Strategies & Objectives
Developing the Marketing Program
Implementation and Evaluation
1:45 p.m. Closing remarks by Mr. Nadim C. Khoury, co-founder, Taybeh Beer
2:00 p.m. Lunch
Special Luncheon Discussion on Marketing Strategies for Local Products
Sponsored by Konrad-Adenauer-Foundation (KAS)
