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Workshop

Training für die Vermarktung von lokalen Produkten

Die KAS veranstaltet gemeinsam mit der Gemeindeverwaltung Taybeh eine Diskussion, durch die lokale Hersteller Einblick in die Vermarktung ihrer Produkte erhalten. In Taybeh befindet sich die einzige Brauerei in den Autonomiegebieten.

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Details

Programm:

“Marketing Strategies for Local Products”

Special Workshop of the Taybeh October Fest

October 1, 2005, 1:00-2:30 p.m.

Taybeh Municipality (Lower Level)

Taybeh, Palestine

Program

1:00 p.m. Welcoming remarks by Mr. David C. Khoury, Mayor of Taybeh

1:10 p.m. Workshop presentation

by Mr. Omar Rashid, Academic & Research Assistant,

MBA Candidate, Birzeit University

Ms Niveen Eid, Academic & Research Assistant, Birzeit University

Facilitated by Dr. Grace C. Khoury, Chairperson Business Department & MBA Director

Objectives:

1.Definition of Marketing concepts

2.Understanding Marketing Mix: The Four “P’s”

Product * Price * Promotion * Place

3.Marketing Management Planning Process

Situational Analysis

Identifying Strategies & Objectives

Developing the Marketing Program

Implementation and Evaluation

1:45 p.m. Closing remarks by Mr. Nadim C. Khoury, co-founder, Taybeh Beer

2:00 p.m. Lunch

Special Luncheon Discussion on Marketing Strategies for Local Products

Sponsored by Konrad-Adenauer-Foundation (KAS)

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Zum Kalender hinzufügen

Veranstaltungsort

Taybeh Municipality

Kontakt

Thomas Birringer

Thomas Birringer

Leiter Auslandsbüro Ukraine

thomas.birringer@kas.de +380 44 4927443

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