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In 2017, ASEAN celebrates the 50th anniversary of its founding; the EU celebrates the anniversary of the treaties of Rome. During the last decades, both regional organizations, despite their differences regarding the depth of integration, have had a similar impact on regional cooperation and stability as well as on everyday life of the citizens of their member states. However, nationals of all member states largely struggle to grasp the advantages and challenges of complex regional structures such as the EU and ASEAN. Both bodies have problems gaining visibility and acceptance in their populace. The media play a crucial role in establishing this kind of visibility and comprehension in EU as well as in ASEAN member states. The way EU / ASEAN are depicted in media coverage impacts on the attitudes toward regional cooperation, either in support of multilateralism or in support of a more nationalist approach. The German-Vietnamese Media Dialogue will help to promote mutual understanding about integration.