Inevitably, similar to other countries in the world, the COVID-19 pandemic negatively affected the Kosovo economy, leading to economic decline since the lockdown of the economy. Thus, Covid-19 had a major impact on businesses, society and the economy in general and has significantly accelerated the need for digital transformation of companies. Among other things, Covid-19 has built a new narrative of how to do business taking into account the changes caused to companies of all sectors. Therefore, it is important to discuss ways for companies to orient themselves towards mitigating the economic consequences of the pandemic and to adapt accordingly in order to cope with it.