Many South Africans expected that the World Cup 2010 would bring social, health and political improvements to their country. But what influence can such a mass event actually have? AfricanGoals2010, the magazine of the first German-African journalist Academy of the Konrad Adenauer Foundation answers these and other questions. For two weeks, German scholars from the Journalism School of KAS, together with colleagues from Zimbabwe, Kenya and Uganda, researched their stories.