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In 2019, the conference was held in Gaborone, Botswana and brought together a similarly experienced group to discuss the myriad of challenges faced by the Fourth Estate. This year, KAS Media Africa is organising the conference in Cadenabbia, Italy. At this event, participants will focus not only on the plethora of obstacles faced by both legacy and social media, but also challenge participants to imagine a way forward in the face of the waning public trust. The conference will create a unique opportunity for the exchange of ideas and solutions and allow these media leaders to network with colleagues from different political, social and economic environments.