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Expert conference

KAS E-lection Bridge 2014

For the fourth time the KAS E-lection Bridge brings leading campaign experts from Subsahara-Africa and Europe together at one table. The focus of the conference was campaign strategy, working with media and inner party democracy

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How does one reach out for voters? How does a political party send its political messages in a way that they are heard? How can a successful campaign strategy look like? And how does one deal with mass media professionally? Those are some of the questions which were discussed with top-flight participants from twelve African countries and Germany at this year’s E-lection Bridge Conference in Durban, South Africa. Inspiring presentations of the German experts, panel discussions and workshops were the platforms for the exchange between the communication experts of the participating countries.

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Umhlanga, Südafrika


  • Oliver Röseler
    • CDU-Marketingchef
  • Dr. Klaus Schüler
    • Bundesgeschäftsführer CDU Deutschlands
  • Heather Thuynsma
    • Thuynsma & Associates


Professional Political Communication and Media Effectiveness: E-lection Bridge 2014 in Durban
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Message Grid and Media Apperance: E-Lection Bridge 2014 in Durban
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Clear messages, democratic structures – Political communication across Africa: E-Lection Bridge Durban 2014
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Christian Echle

Christian Echle bild

Head of the Department Asia and Pacific +49 (0) 30 26996 3534
E-lection Bridge Africa KAS Media Africa

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