The focal points of the agenda were primarily communication by the German Government and public authorities, online communication and social media. Additional themes were the practical aspects of the organisation of press offices, strategic communication planning and ethical aspects of political PR. An emphasis was also placed on communication experts’ understanding of their role in relation to their communication with journalists and citizens.

Furthermore, the study visit supported the networking of political communicators from South East Europe. It took place in collaboration with the professional association SEECOM, which was co-founded by the Media Program South East Europe.

The study visit was organised by the Domestic Programs Division and accompanied by Christian Spahr, Head of Media Program South East Europe.

More in the event report.