Greater media pluralism through entrepreneurial thinking - Media Programme Southeast Europe
Event Reports
Journalism and entrepreneurship are currently entering into an important relationship in South East Europe: particularly in the Internet, freelancers are making a significant contribution to pluralism in the media, since conventional media are often uncritical and insufficiently independent. The KAS Media Program has developed a training course in self-employment for journalists, which took place for the first time from 23rd to 25th October in Belgrade.
In the Balkans, young journalists are facing a dilemma. Many of them have already enjoyed a modern training and completed exchange programmes with Germany and
other Western countries. But the conditions of working in many media concerns are not very attractive, not only on financial grounds. The media owners often have little
interest in independent reporting since they exploit their newspapers and broadcasting channels for political or purely economic purposes. In addition professional
management is found to be lacking here and there and those joining the profession cannot apply everything they have learned in practice.
As a result, self-employment may well be an alternative for many young journalists in the region – an opportunity for the KAS Media Program South East Europe to offer a
training course on the subject in Belgrade, in cooperation with Serbian experts.
More about the workshop "Entrepreneurial Journalism" in the event report and in the interview with Christian Spahr for the Serbian news portal B92.net.
