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SEECOM: Press officers extend their Forum into new Association

by Manuela Anastasova, Christian Spahr, Denica Zheleva
80 PR specialists from the political sphere met together from 27th to 29th September at the 2nd SEECOM Conference in Budva. This should in future take place on an annual basis. It is concerned with the professional public relations activity of governments and public authorities. KAS and its partners have now gone a step further and have developed the Conference into the first European professional association with a profile of this nature.

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According to the statute, the Association will work to advance professional development and stimulate partnerships with non-governmental actors, first and foremost media and civil society organizations. It is based on the fundamental principles of the "Budva Declaration" for transparency, openness and citizens’ involvement. The Association aims at promoting the development of democracy by professional political communication in South East Europe. Frank Priess, Deputy Head of European and International Cooperation of KAS, described the SEECOM Association as "a network of values."

The organizers of the initiative are KAS Media Programme South East Europe, the Montenegrin government, the United Nations Development Programme (UNDP) in Montenegro, the Regional Cooperation Council (RCC) and the U.S. Embassy in Podgorica.

The SEECOM Association's establishment was attended by 80 government communicators from 20 countries.

More information on the Association in the press release, in the event report and here.

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