From Wednesday, the international media will be focused on what is probably the most famous chimney in the world. Who will step onto the loggia of St. Peter's Basilica after the “Habemus Papam” and give the first “Urbi et Orbi” blessing? The vast media hype in the Eternal City shows that the Catholic Church and the Papacy have still universal relevance. For the cardinal electors, however, the aim is to bring together the program and the person. But a lot of things run differently at the conclave than an outsider might imagine. This analysis sets out the key themes of the future pontificate and considers which personalities could represent them.