Details

PROGRAM

8. November 2007

7.00 -7.30 PM Grand opening

7.30 – 8.00 PM Public opinion or manipulated public

Lecturer: prof. dr. sc. Stjepan Malović, University of Dubrovnik

8.00 PM: banquet in the Great Hall of the University

9. November 2007

First joint session: PR as a source of informing

Moderator: prof. dr. sc. Stjepan Malović

10.00-10.45 AM: PR takes over journalist jobs?

Lecturer: prof. dr. sc. Michael Kunczik, University of Mainz

10.45- 11.30 AM: Media in the service of consumers

Lecturer: dr. sc. Irmgard Bayer, editor of Ärzte Krone, Austria

11.30-12.00 AM break

12.00-12.45 AM Media announcement credibility

Lecturer: prof.dr. sc. Najil Kurtić, University of Tuzla

1.00 -2.30 PM Lunch

2.30-6.00 PM TEAM WORK

I TEAM

Public relations and media interdependence

Moderator: dr.sc. Majda Tafra Vlahović

II TEAM

Ethical aspects of the public opinion creation

Moderator: doc. dr. sc. Gordana Vilović

III TEAM

Case studies

Moderator: dr. sc. Milan Kiperaš

Second joint session

Moderator: prof. dr. sc. Stjepan Malović

6.00-7.00 PM: Team work reports

10. November 2007

Third joint session

Relationships

9.30-10.15. Who creates public opinion?

Lecturer: Ante Gavranović

10.15-11.00 AM: The role of PR in the public opinion creation

Lecturer: dr. sc. Majda Tafra Vlahović

11.00 -11.45 AM: Public opinion (theoretical aspects)

Lecturer: prof. dr. sc. Thomas A. Bauer, University of Vienna

11.45-1.00 PM: Final discussion and the end of the Conference

1.00-2.00 PM: Lunch