Second Cadenabbia Leadership Summit for public broadcasters in cooperation with the EBU

The event brought together twelve Directors General and Deputy Directors General of Public Service Media from Southeast Europe, Ukraine and the Baltic States.

Hendrik Sittig, Head of the KAS Media Programme (centre) welcomed all guests.

Noel Curran, Director General of the European Broadcasting Union (right).

This year, the Cadenabbia Leadership Summit gave participants the opportunity to focus on chosen aspects within working groups.

International experts supported the participants in developing problem-solving strategies.

Prof. Dr. Lucy Kueng, Reuters Institute, University of Oxford focused on leadership challenges in a new digital media environment.

Philipp Schild, Managing Director of funk, spoke about ways to attract and engage audiences.

Prof. Lex Paulson, Director of the UM6P School of Collective Intelligence in Morocco addressed the topic Strategic Advocacy.

Experts from Germany, Italy, Morocco, and Switzerland issued different topics, such as leadership in the new digital age, audience development, content management, and strategic advocacy.

The Caddenabbia leadership Summit offered the participants the possibility to delve deeper into certain topics, within working groups, and to develop solution strategies with the help of experts in their respective fields.

Although differences should not be underestimated concerning the individual situations of the public broadcasters of the countries represented at the event, it once again became clear that the management level of these broadcasters is faced with several comparable challenges, the mastering of which can be facilitated by a continuous exchange with colleagues.

Therefore, the KAS Media Programme will continue its efforts to promote this kind of exchange.