Taking part in the course are participants from all over the country, from Arad in the south to Atlit in the north via Or-Yehuda, Herzliya, Kadima, Ness Ziona and Rosh Ha'ain.

The course will deal with strategy, tactics, image, and political marketing, including how to achieve more points in the public field.

Bat Sheva Strauchler, vice chairman of the Israel Women's Network and organizer of the course, says: "The women that join the course are professional and involved in decision-making within the local authorities. The course will enrich each and every one of these women and offer them a tool-box to use in the political field.”

The topics developed in the course are:

1. Marketing plan
2. Activation of volunteers
3. Fundraising
4. Image designing
5. A dialog with the public
6. Contact with the media