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In many cases, however, it is not given the importance it deserves in newsrooms and by the public. This is exacerbated by the apparent poor skills of business journalism class graduates.

This is why KAS Media Africa is once again bringing together senior business editors, this time in Lusaka, Zambia, to exchange experiences and ideas with colleagues from other countries, and to discuss ways to improve the quality of business reporting. For example, how does one approach a topic and tell reporters to find the story behind the business news?