Online Training: "Visualise! How to extend the life cycle of your story?" - Media Programme Southeast Europe
Cross-media and multimedia work is no longer just advisable, but urgently necessary in order to meet the user expectations. Journalistic work not only consists of generating content, but also of positioning it appropriately online and offline with the help of suitable tools. It is challenging and choosing the right instruments could be of great help. Showing regional, but also international examples of cross-and multimedia journalism, the trainers presented useful tools for cross-platform work.
However, in order to use these tools appropriately, one also has to know the stages of the life cycle of every journalistic story. You need to know when, how and where to place the content most strategically and which forms of presentation and narrative techniques appeal to users the most in the social media platforms such as TikTok. According to the trainers a well-planned combination of current, exciting content, cross-media and multimedia placement, precise timing and available resources are of great importance.
Regardless of whether you're talking about large international newsrooms, smaller regional media outlets or public broadcasters, resources are always limited. Free tools can make journalistic work easier. Trainer Maja Ledjenac reported on her own experiences with mobile journalism (MoJo) and the advantages of journalistic reporting with the smartphone: "I can react quickly. One reach into my pocket is enough to capture a potentially crucial moment for my story. I don't have to carry around heavy equipment and I'm online at any time."
During the final discussion, it became clear that cross-media and multimedia work needs to be well prepared and that the benefits and efforts involved in news coverage should be carefully considered.
