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Political Communication

Political Communication

Strengthening communication skills

Politics is becoming ever more complex and increasingly fast-paced at the same time. Especially for politicians, the internet offers new opportunities to quickly spread their own message and react to events. Yet, at the same time, you can easily become a target of negative propaganda. For citizens, the internet empowers them to inform themselves autonomously and to actively participate in decision-making processes. However, the flood of information often results in a lack of orientation. Not everything posted on the internet is true, and it is especially important to remind young target groups about this from time to time.

More than ever before, communicative competence represents a key skill in everyday politics. The services offered by the Department for Political Communication comprise a wide range of formats for professionalism. The classic formats include workshops on political rhetoric and press work. As part of media training, our participants acquire skills in developing political messages and routinely appearing before the camera and microphone. The aim of personal branding is to embed your own image into the minds of the target audience by using coherent and authentic communication. New trends in the web and online practice are a focal point in the political communication programme, because only those who have mastered this can reach the target groups of the future. In addition to seminars in the training centres and on-site, we provide webinars in which you can participate from the comfort of your own home.

Our thematic courses and short-term events provide an impetus for controversial discussions on current media policy and network policy issues such as the future of journalism, cyber security or citizen participation. We observe election campaigns both in Germany and abroad and evaluate the results for you. Our programme includes a view across the Atlantic as well as an analysis of current trends in neighbouring European countries.