Media Outlets - Balkanmedia
Croatia has too many media outlets for such a small market. The media is run by the state and private owners whose identity, especially in printed media, is largely unknown. Nowadays public and commercial broadcasting stations are present, which hold national, local and regional concessions. Parallel to the global development of technology, the internet is also developing and becoming an important segment of informing the public.
With the collapse of socialism and with the birth of democracy in 1991, the market in Croatia is undergoing a liberalization process which changes the image of media. Trends such as tabloidization and sensationalism are arising, the freedom of media is being put at stake, journalists are becoming puppets of political power and media is becoming a great source of capital. In 2010 there were 267 newspapers and 2676 magazines in Croatia (www.dzs.hr, 2014). The largest circulation today has a daily print media which is a tabloid.
Radio and Television
In 1926 the first radio station in Croatia was launched. In 2011 there were 148 radio stations in Croatia 4 stateowned stations and 144 private stations (www.dzs.hr, 2014). The most-listened-to radio station in Croatia is a commercial station. In 1956 the television starts to broadcast its program. In 2011 there were 21 television services, out of which one was a public broadcasting service and 21 were private (www.dzs.hr, 2014). The most watched television is a commercial television station. Since 2011 99% of Croatia’s territory has digital signal.
In Croatia the internet started to develop in 1996 and today more than 50 percent of the population is using it. The internet penetration rate is near the European average. Due to the arrival of the internet, the circulation of printed media has declined, while social networks and blogs have become a very important, but very poor source of information for journalists. According to the data presented by the Electronic Media Agency in June 2014, there are 150 registered Internet portals in Croatia (www.emediji.hr/hr/, 2014).
Marin Bukvić, University of Zagreb