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International Reports

The Youth Factor

by Stefan Burgdörfer

Innovative Election Campaign Methods in the USA and their Transferability to Germany

The strategies chosen by the German parties are understandable when one considers the crucial voter groups in Germany. Even if a party were to use its limited funds entirely for addressing young people using online methods, it would not win the election in Germany even if it was successful in its efforts. Due to the demographic makeup of the USA, young people can tip the balance in the U.S. elections. Due to different demographics, this is not possible in Germany.

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