In the 2012 elections, the internet – and particularly the social networks – became more important than ever before and took up an unprecedented amount of space in the media. The role played by Web 2.0 in the 2012 elections in Mexico cannot be assessed without bringing the #YoSoy132 movement into the equation. This phenomenon brought together the two elements of “youth participation” and “Web 2.0 tools” to enliven the political debate during the election campaign.