In terms of content, the workshop included an analysis of the conditions of the social media and the digital marketing, the preferences of the different age groups for the types of content, ethical and appropriate communication during crisis. In terms of methodology, the inclusive method was implemented, through case studies, discussions and examples. The comparative examples were particularly useful in drawing conclusions on common ground by applying the expertise of everyone present, which was supplemented by the multidisciplinary experience of the participants, members of VMRO-DPMNE’s communication team.

The workshop was opened by the Representative of the Konrad Adenauer Foundation, Norbert Beckmann-Dierkes and the President of VMRO-DPMNE, Hristijan Mickoski, who welcomed and encouraged the efforts of all the participants in promoting and exchanging their knowledge.