The Konrad-Adenauer-Foundation organized in cooperation with the NSi-Bildungsinstitut: Dr. Janez Evangelist Krek (IJEK) of the Slovenian party "New Slovenia" on February 18-19, 2022 in Portorož a workshop of the series: "Political Analysis and Communication". During the workshop, NSi Party leader Matej Tonin, together with NSi Secretary General Robert Ilc, discussed with communication experts the characteristics of the electorate, the importance of political communication and models of media communication.