Einzeltitel
Why should I read this chapter? ... because tourism will become more diverse and transparent!
Mr. Chhorn Theara's vision for Cambodia's tourism sector in 2040:
- Cambodia employs data-driven analysis integrated with advanced technology to understand, and boost its own, tourism competitiveness.
- There is a digitalization of tourist-related businesses and established international presence throughout social media channels.
- The kingdom has increased the awareness of popularity in secondary provinces, whilst keeping high revenue generating tourism activities focused on destination locations such as Siem Reap.
- There is an established and transparent system for investment through public-private partnerships.
Short story:
It is the 25th of May, 2040 and Mytha’s smart watch rang in the early morning. Mytha and her family were ready to leave from Phnom Penh for their vacation. They left their home unburdened by luggage for the Phnom Penh International Airport to travel to Siem Reap province. As they lived up in Toul Kork they embarked on the sky train, taking 30 minutes to reach the airport. Their luggage was collected from their home the night before by BagGo, a logistics company who specialise in luggage transit for travellers who will be reunited with their possessions upon arrival. The family’s itinerary for their vacation in the ancient heartland of the kingdom is typical of the modern family. They spend their first day exploring the ancient city of Angkor, taking in the virtual reality-assisted tour of the architectural splendor. On the second day they participate in a meditation retreat with many local and foreign tourists in a mediation center which is one amongst the biggest in the region. The next day, Mytha and her family take the interprovincial train along to Battambang; known for its ecotourism and beautiful scenery. On arrival they undertake a two-day guided exploration with the help of their local guide ‘Rithy’; matched through the KhmerTour platform. With their holiday coming to an end, the family travel back down to Phnom Penh on the Kingdom Cruseliner, soaking in the splendor of nature on a six hour ride home.
